“When I saw my logo for the first time, I saw at once that it showed my vision for my business. It is my business style, vision and my personality all creatively represented in one card.”
—Tomoko Sakai, piano teacher
LOGOS: YOUR VISUAL MISSION STATEMENT
It only takes a handful of seconds for people to decide if they want to do business with you. Therefore, a first impression is of utmost importance. When you hand someone your business card, do you feel confident and proud knowing it represents you authentically?
When a client comes to me for a logo, I always ask to read their mission statement. The goals within the mission statement need to be captured in a memorable icon or custom typeface, so there is integrity between the mission and the visual representation of the business. If you already have a logo which does not capture your mission statement, we can still use color, supportive graphics, arrangement, materials and text to strengthen your identity. Sometimes it's easier, and more cost-effective just to start over, and debuting your new brand is a good excuse to contact clients!
Your logo serves as the backbone of your brand. What message is your brand sending? What message do you want to send, and what type of clients will resonate with that message? If you want a logo you feel proud to show off, say sign me up!